Mental Health/Substance Abuse Expansion
Business Plan Template
1. Executive Summary:
II. Market Analysis:
Discuss how economic principles relate to investment in the expansion of mental
health/substance abuse services including the following:
Macro- and micro-economic implications of market competition
The mental health/substance abuse services that are currently provided
within a 25-mile radius of your healthcare organization
The specific implications of the expanded provisions of the Affordable Care
Act (ACA) for health care organizations and mental health and substance
abuse programs
III. Type of Service (Model) Provision and Rationale
There are a variety of models for providing services for mental health/substance abuse
services from community mental health centers to free-standing facilities. Based on your
market analysis, potential competition, and the ACA-expanded provisions for coverage
for mental health/substance abuse services, what type of service (model) do you
believe would be the best for your organization to provide? Include your rationale and
potential market competition.
IV. Ethical Issues
While ethical issues may not be part of every business plan, mental health and
substance abuse treatment necessitate special attention to ethical precautions. As a
health care executive considering expanding your mental health/substance abuse
services, you should be considering the ethical implications.
As you are expanding your services with the specific model you have chosen, are there
any ethical challenges that need to be considered? For example: Are you expanding
from adult to pediatric services? How might this present different ethical issues? Are
you expanding from inpatient to outpatient services? How might this present different
ethical issues? Are you treating ex-offenders? Are you using methadone?
V. Financial Analysis:
Capital Requirements
To estimate the total funds required for your expansion prior to commencement of
operations, what are the specific issues (e.g., number of rooms, dining space,
recreation space, etc.) you must consider when expanding mental health/substance
abuse services? Detail the information pertinent to your services based on the model of
service you intend to provide.
Professional Staff
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What types of professional services will be required in your model? Are there specific
numbers of professionals required per number of patients treated? What are the fee
structures/reimbursement schedules that are utilized by these professionals?
Non-Professional Staff
What other staff is required to operate your mental health/substance abuse model of
service? Are there specific numbers of staff required per number of patients treated?
VI. Certification
What type of certification is required for your service delivery model? Who do you apply
to obtain certification? What is the timeline for obtaining certification?
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