Proposal: Purpose, Logic Model, Timeline, Budget, Design, and GoalsIn the Module 2 Application assignment, you will continue work on an evaluation proposal for a health and wellness education program you selected in Module 1. In this portion of the proposal, you will address the evaluation purpose, the logic model for the evaluation, the evaluation design and outcomes, the proposed timeline, and the potential evaluation budget. You will also develop a logic model graphic using a template provided.View/Download the Program Evaluation Proposal Outline (Links to an external site.) (DOC) and Logical Model Template (Links to an external site.) (DOC) for use in this assignment.Create a 4- to 5-page Word document (not including the title and references pages) for your response.Use APA format for the title page, references page, and in-text citations.Follow the directions to submit your final Word document. The logic model graphic should be incorporated into the narrative.In this assignment, you will continue work on your health and wellness education program evaluation proposal. You will describe the evaluation purpose, the logic model (in words and graphically), the evaluation design, and the overall evaluation goals, including the questions to be answered and the SMART goals to be addressed. Questions and goals need to align.Use the Program Evaluation Proposal Outline and Logic Model Template (both linked above) as guides as you complete the following:Evaluation purpose (1-2 paragraphs)Logic model description (inputs, activities, outputs, outcomes) (1-2 paragraphs)Logic model graphicProposed timeline (1 paragraph or graphic)Potential evaluation budget (1 paragraph)Evaluation design (1-2 paragraphs)Overall evaluation goals (1-3 evaluation questions; 1 SMART goal per question)
Logic Model
Problem Statement
Goal
Inputs
Resources
Assumptions
Evaluation
Outputs
Activities
Outcomes/Impacts
Participation
Short-Term
Intermediate-Term
External Factors
Long-Term
1
A Proposal for an Evaluation of [Health and Wellness Education Program Name]
[Author Name]
[Institution]
[Course]
[Instructor Name]
[Date]
2
Your Title Goes Here
Write and introduction paragraph here that starts your paper.
Program Description and History
•
What is the history of the selected health and wellness education program?
•
What is the identified need for the program you are evaluating?
•
What are the overall goals and outcomes of the program?
•
How are the goals and outcomes currently measured?
•
What are the program’s major educational activities?
•
What context/environment exists for the program to be evaluated
Stakeholder Engagement
•
Who are the stakeholders for this evaluation? (Identify at least three sets of stakeholders:
(1) Individuals in charge of program operations, (2) target population served by the
program including demographics and need addressed by program, and individuals who
will use the evaluation findings.)
•
What role will they play in developing this evaluation plan?
•
How do you plan to engage these stakeholders when implementing the evaluation plan
(e.g., participate in collecting data, help to interpret findings)?
Stakeholder Engagement Plan (Add cells as needed)
Stakeholder Group
Interest or
Perspective
Role in the
Evaluation
How and When to
Engage
3
Purpose and Logic Model
For this section of the evaluation proposal, you will identify the evaluation purpose and
develop a logic model (graphical depiction) of the program you plan to evaluate. The logic
model will provide information on inputs, activities, outputs, and outcomes. A logic model
template is provided through a link on the assignment page. You will also address the proposed
timeline and potential evaluation budget.
Evaluation Purpose
•
What is the purpose of this evaluation?
•
How will findings from the evaluation be used?
Thinking Through a Logic Model
Resources/Inputs
•
What resources are available to support the program being evaluated (e.g., staff,
money, space, time, partnerships, technology, etc.)?
Activities
•
What specific activities are undertaken (or planned) to achieve the outcomes?
Outputs
•
What products (e.g., materials, units of services delivered) are produced by your staff
as a result of the activities performed?
Outcomes
•
What are the program’s intended outcomes (intended outcomes are short-term,
intermediate, or long-term)?
4
•
What do you ultimately want to change as a result of your activities (long-term
outcomes)?
•
What occurs between your activities and the point at which you see these ultimate
outcomes (short-term and intermediate outcomes)?
Proposed Timeline
•
In what timeframe will the evaluation occur?
•
When will significant events, such as formal data collection, data analysis,
information dissemination, take place?
•
Are there any foreseeable bottlenecks or sequencing issues?
Potential Evaluation Budget
•
What is the estimated cost for this evaluation?
•
Where will the monetary and other resources originate to support the evaluation?
Evaluation Design
This section provides information on how you will design your evaluation. Provide
information on evaluation questions, stakeholder information needs emerging from the
evaluation, and the evaluation design.
Evaluation Design
•
Which approach do you intend to use to design the program evaluation? (ProgramOriented, Decision-Making, or other? You may research and select another design.)
•
Why did you select this design?
•
How does the logic model you developed support the selected approach?
5
Overall Evaluation Goals
•
What specific questions do you intend to answer through this evaluation? (State 1-3
questions.)
•
Use the SMART goal procedure to formulate 1-3 measurable goals or outcomes for the
evaluation aligned to the questions you intend to answer.
Data Collection
This section provides information on how you will collect/compile data for the proposed
evaluation. Provide information on methods by which you will collect/compile data, and how
those methods are related to the evaluation questions you identified.
Data Collection
•
What data will be collected/compiled to answer the evaluation questions?
•
What methods will be used to collect or acquire the data? (e.g., interviews, surveys,
questionnaires, existing/secondary data, etc.)
•
How will self-evaluation be incorporated into data collection activities?
•
From whom or from what will data be collected (source of data)?
•
How will the data be protected?
Reliability, Validity, and Ethics
•
When selecting your evaluation methodology, how will you address reliability, validity,
and ethical considerations?
Data Analysis and Interpretation
In this section, provide information on indicators and standards you will use to judge
success, how you will analyze your evaluation findings, and how you will interpret and justify
your conclusions.
6
Indicators and Standards
•
What are some measurable or observable elements that can tell you about the
performance of the program being evaluated?
•
What constitutes “success”? (i.e., by what standards will you compare your evaluation
findings?)
Analysis
•
What method will you use to analyze your data?
•
Who will you involve in drawing, interpreting, and justifying conclusions?
•
What are your plans to involve them in this process?
Use, Communication, and Evaluation
This section provides information about how information from the evaluation plan
process and results will be used and shared and how the evaluation itself will be evaluated.
Use
•
What actions will be taken to promote evaluation use?
•
How will evaluation findings be used?
•
Who is responsible for implementing evaluation recommendations?
Communication
•
Which evaluation stakeholders will you communicate with and why (e.g., update on
status of evaluation, invite to meetings, share interim or final findings)?
•
What methods (e.g., in-person meetings, emails, written reports, presentations) will you
use to communicate with evaluation stakeholders?
•
Why are these methods appropriate for the specific evaluation stakeholder audience of
interest?
7
Evaluating the Evaluation
•
How will you evaluate the evaluation? (Instruments? Stakeholder input? Data analysis?)
8
References
In this section, develop a References page in APA format. Template citations for a journal article
and website, respectively, are provided below.
Author, A., & Author, B. (date). Title of document. Journal Title, Volume(Issue) page–page.
https://doi.org/######
Author, B., Author, C., & Author, D. D. (Year, Month Date). Title of content. Website Name.
https://URL

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