For this assignment, you are to place yourself in the role of Marketing Director for a soon-to-be-established dental clinic based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) The entity will be known as Scarsborough Dentistry and it will offer the usual and customary array of services provided by general dentistry clinics. The clinic’s owner desires using scent to improve the patient experience and has requested your assistance and expertise. Your task is to investigate scent research, seeking insights regarding common applications, healthcare-specific applications, and applications which might be particularly helpful in dentistry contexts. Then, supply a report which communicates research findings and provides scent recommendations and associated methods of application which have the potential to enhance the experiences of patients receiving care at the clinic.Your paper must be well referenced, with at least three (3) of the references being from scholarly academic journals.Please supply the following headings, exactly as they appear below, placing each in bold text:Introduction (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.)BackgroundCity Profile (In this section, supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information.)Service Profile (In this section, supply an overview profiling general dentistry clinics. Provide a definition, note major areas of focus, and convey other helpful details, demonstrating your grasp of this particular area of healthcare.)Research and RecommendationsApplicable Scent Research Findings (In this section, summarize general scent research findings and direct specific attention toward scent research findings in medical contexts.)Recommended Scent(s) and Method(s) of Application (In this section, identify the scent(s) recommended for the clinic and discuss the method(s) recommended for applying scent in the facility.)Conclusions (In this section, summarize the report, being sure to express your expectations regarding how the recommended scent enhancements will impact the patient experience.)References (In this section, supply a list of references conforming with the instructions listed elsewhere in this communication.)
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International Journal of Consumer Studies ISSN 1470-6423
The effects of scent on consumer behaviour
Justina Rimkute1, Caroline Moraes2 and Carlos Ferreira2