You worked on the survey assignment for me, Now the Next question is below.Seems like you are trying to investigate relationship between canceled the services ( dependent variable) and considering their geographical location ( independent variable).Now pick or create two questions that best measures these two variables.Don’t forget to add Age, gender and race questions.
Student’s Name: SURVEY ASSIGNMENT
Survey Assignments
Uzoagbado Ifeoma
02/15/2020
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SURVEY ASSIGNMENT
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Part I
Introduction
Research Question
The study in question is about measure the quality of the services of a lifestyle company. Also, the
survey will help in identify the target market (who is the customer.)
The purpose of the survey is to help the firm to identify the real cause of decline in customers, as
well as, help in measuring customers’ appreciation of the services offered by the company.
Therefore, the survey will help in indentify the customers of the company services, i.e.,
independent variable and measure their level of satisfaction (dependent variable).
The firm’s sales services are decreasing and the firm intends to identify what is the problem.
Therefore, the company wants to know why the customers are canceling businesses with the firm,
which has led to decrease in sales. The decrease in sales is assumed to be caused by the pricing
problems, lack of marketing, quality of customer services, as well as, uncompetitive product.
Population
The universe is the clients that have had or are still receiving services. This survey also tries to
provide the definition of the universe where the problem is identified and possibly obtain a data
that allows obtaining a target market for the catchment of more clients.
SURVEY ASSIGNMENT
Sampling Strategy
The aim is to select the data from active clients and clients that canceled the services and
considering their geographical location.
Part II
Lifestyle Company Customer Satisfaction Survey
Before taking the survey, please take a moment to fill out these fields:
Your age:
Female/Male:
a) How long have you been purchasing our services?
1. Less than 8 months
2. 8 months to less that 1 year
3. 1 year to less than 3 years
4. 2 years to less than 5 years
5. 5 years or more
b) How often do you use our services?
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Don’t Use
4
Daily
Weekly
Monthly
Tv Cable
Internet
Telephone
SmartHome
Mobile
c) Where do you purchase our services?
1. Online
2. Telephone order
3. Catalogue
4. In our store
5. Through an agent
6. Other:
_________________________
d) How would you rate your overall level of satisfaction with us?
1. Highly satisfied
2. Satisfied
3. Neutral
4. Dissatisfied
Quarterly
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5. Highly dissatisfied
e) How do we rate on the following attributes?
Purchase
experience
On-time
delivery of
service
Quality of
Service
Professionalism
Customer
Service
experience
Well Below
Below
Average
Average
Average
Above
Well Above
Average
Average
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f) How do we rate in comparison to our competitors who offer the same services?
1. Don’t know
2. Much lower
3. Lower
4. Neutral
5. Higher
6. Much Higher
g) How do you consider the prices of our services?
1. Cheap
2. Economics
3. Affordable
4. Expensive
5. Very Expensive
h) How likely are you to continue using our services?
1. Highly likely
2. Likely
3. Neutral
4. Unlikely
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5. Highly unlikely
i) Have you ever recommended us to others?
1. Have recommended several times
2. Have recommended once or twice
3. No, never recommended
j) Do you have any suggestions for improvement?
________________________________________________________________________
________________________________________________________________________
_______________________
k) Which part of services provision that you think needs improvement?
________________________________________________________________________
________________________________________________________________________
_______________________

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